Bitcoin in the ring: KO fiat currencies, UFC fighters will be paid in crypto

Round 1, Fight! – Sports and cryptocurrencies have been allied together for the past two years. Most of the sports clubs have signed partnerships and other sponsorship agreements with companies and cryptocurrency exchanges. It is therefore up to the fighters of the Ultimate Fighting Championship (UFC) to be paid in cryptocurrency. They will really receive their fan bonuses in Bitcoin (BTC) thanks to the organization’s partnership with the Crypto.com exchange.

UFC fan bonus paid in Bitcoin

The fan bonus will be paid to the top three fighters of the pay-per-view (PPV) event by official UFC partner cryptocurrency exchange Crypto.com. There will be a total of three bonuses for Bitcoin fans. Fight Night fighters will receive an effect bonuses ranging from $ 10,000 to $ 30,000. Fans around the world will be able to vote for Fight Night BTC bonuses. For this, on the day of the event they will have to go to the official website of the Crypto.com exchange.

The first Bitcoin Fan Bonus will be introduced at the upcoming UFC 273 event. It is Volkanovski vs The Korean Zombie PPV scheduled for Saturday, April 9, 2022. The Bitcoin Fan Bonus they will add to the traditional bonuses by Fight Night. It will in fact be added to the performance bonuses granted to UFC athletes.

“This new Fan Bonus of the Night is a great way to further engage fans in our events by rewarding fighters for their amazing performance. “

UFC President Dana White hails the organization’s recent association with Crypto.com

>> Has your wallet been deleted? Get back on the octagon by signing up with Crypto.com (affiliate link). <

Sport and Crypto, a team of winners

Sports and cryptocurrencies have shown great synergy over the past two years. Several large corporations and sporting events have signed partnerships with emerging crypto technology companies. As a global sports league, the UFC was among the first to do so integrate promotions based on cryptocurrencies. The organization even signed a $ 175 million sponsorship deal with Crypto.com in July last year.

A number of UFC fighters, close enough to the stars of the US National Football League, have also done so has opted for payslips in BTC and other cryptocurrencies instead of fiat payments. Also the major sports league of MMA bet big on non-fungible tokens (NFT). The company had launched its first official NFT in November last year.

The UFC had already launched a collection of NFTs long ago, today they are going to pay their fighters' fan bonus in Bitcoin.

In addition to the UFC, other major sports organizations, such as the Formula 1the National Basketball Association and several professional soccer teams around the world have integrated cryptographic companies in that main sponsors During last years.

Crypto.com Marketing Director Steven Kalifowitz agrees that in order to build his brand image, he must educate consumers on cryptocurrencies.

“Crypto isn’t just another shoe (…) It’s not a commodity or a suitcase or anything. Getting into cryptocurrencies is truly a cultural thing. “

Steven Kalifowitz, Marketing Director of the Crypto.com exchange

Crypto.com had already struck an eight-figure deal with the Philadelphia 76ers. Therefore, they appear on the club jersey and have visibility in the stadium. The cryptocurrency exchange is also working with team management to develop non-fungible tokens (NFTs). These are a way for fans ofuse cryptocurrency to pay for tickets and other products such as merchandising at affordable prices. The Hong Kong-based company will also appear alongside the NBA franchise, including TV shows and various other digital platforms.

The cryptocurrency exchange platform crypto.com sponsors the UFC but also a large number of other clubs and leagues.  A great promotion for Bitcoin.

The 76ers deal is just one of many that Crypto.com has completed over the past year. For the exchange, this is an aggressive referral frenzy more than $ 400 million in deals. Earlier this month, the company became the first official partner of the famous Paris Saint-Germain team. Crypto.com is also the sponsor of a wide range of teams and leagues, including the Aston Martin Formula 1 team and the UFC.

Blockchain technology is not something that is easily explained. However, it is becoming more and more entrenched in stadiums and gyms. The Crypto.com exchange also recently signed a partnership with FIFA for the 2022 World Cup in Qatar.

In crypto as in UFC you can take hits, the important thing is to learn from your mistakes to better face the next rounds. Accept this challenge by registering with the reference exchange crypto.com (affiliate link).

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