Crédit Agricole is experimenting with an offer to reconcile the assets of companies and managers

Already used to collaborating in the fields of international flow management (currency hedging, import-export, etc.), implementation of loans for companies and public bodies, real estate development or corporate rating … the regional banks of Crédit Agricole Atlantique Vendée and Crédit Agricole de l’Anjou et du Maine have, this time, combined their skills to create the “director’s bank”. A device rather than a structure that will intervene to support the account managers of the “Companies” to respond locally to the financial evolution of the needs of companies and managers.

“Associated with a powerful group in France and abroad, he will not only answer the questions of managers in their professional sphere, but has the ambition to approach with them in a more global way the personal and patrimonial dimension of their strategy thanks to a team fully integrated, stresses Frédéric Noet, director of large corporate clients and private banking at Crédit Agricole Anjou Maine.

Made up of nine people, including three externally recruited experts, this new entity will be led by tax expert Iskra Bardery, who specializes in business law. Objective: to satisfy very specific and highly specific needs in the banking and financial engineering world, the supply of high balance sheets to prepare for transmissions, capital increases, acquisitions or disposals of companies and, finally, to manage the assets of the “father of the family” providing them with asset engineers. “Because we know that when you operate in a company in which you are a shareholder, this inevitably affects your family assets five years, ten years, fifteen years later”observes Nicolas Dumont, Business and Innovation Director of Crédit Agricole Atlantique Vendée.

Integrating CSR makes funding more complex

For four or five years, banking relationships have never been this complex. “What has changed a lot is the way companies are funded in their strategic development project. We are more and more on bombastic, structured, arranged credits … “, says Nicolas Dumont. Banking relationships are no longer just bilateral with different guarantees, durations and levels of needs but, increasingly, multi-bank, set up in the form of a banking consortium, with a leader whose role is to organize credit to find the best way to finance it and frame it in a single common contract for each of the banks involved. “We were already present on this know-how, now it is a question of making it more visible by adding the heritage brick to meet the private needs of the manager. The world has changed and fewer and fewer banks are entering into bilateral agreements with a project financing company. It is reassuring, and allows for true sustainability with an alignment of all banks “, believes Nicolas Dumont.

The point where the system has gotten even more complicated is with alliances. Loan commitments whose financial constraints must increasingly integrate CSR concepts to be validated by the bank and continue to exist. “It is becoming more and more technical, acknowledges the manager of the regional fund Atlantique Vendée. Companies need to acquire financial technical resources to support them in energy transitions. We have experts in renewable energy, aeronautics … able to validate a project, but we haven’t gotten to the point of offering our clients financial expertise on credit, for example, to start a very large methanation project. “ Backed by the national and international presence of Crédit Agricole, La Banque du Dirigeant will rely on the entire green banking ecosystem present in the region. Namely Indosuez Wealth Management for asset management, Crédit Agricole CIB for merger and acquisition activities, Sodica Corporate Finance and its e-RIS network, and Acticam and Unoexo for private equity.

Double share of the financial market

For the two regional mutuals whose perimeters cover the entire territory of the Pays de la Loire (9,000 companies), the challenge is to double their financial market shares. “We are present in one in two companies in the Pays de la Loire and have 50% of the commercial market share. For the shares of the financial market, where we hold 33% of the flows operated by the companies, we are rather between 10% and 15% for specific operations such as debt arrangement, transmission, etc. This is where we want to double our business “, Nicolas Dumont points out confidently. “A fundamental social trend is the acceleration of business transfers. However, every time a company is taken over by a national or international entity, the region loses that many customers, businesses and jobs. Our ambition is therefore to help companies maintain decision-making centers and economic life in the region. Behind the assets of the companies, there is the assets of the managers “, indicates the craftsman of this pilot operation, under consideration by the whole group, who in three months would have exceeded his objectives.